Vela

Vela Pulse

by Vela Rewards

Cost Calculator

Simple, Transparent Pricing

Vela Pulse combines rewards, verified purchase data, and cross-retailer insights in one platform. You fund behaviour through rewards, and pay for the verified data generated. All plans deliver real-time SKU-level data - plans differ on depth, breadth, and support.

DEFAULT

Starter

Best for pilots and single-campaign validation

£995/mo
8% reward management feeVerified Data Fee: see below
£500 credits included
  • 1 active campaign at a time
  • Up to 5 SKUs
  • Real-time SKU-level data
  • Retailer breakdown
  • Basket composition
  • 6 months data retention
  • 2 dashboard users
  • Pilot support
RECOMMENDED

Growth

Best for single-brand always-on programmes

£3,500/mo
6% (5% above £400k) reward management feeVerified Data Fee: see below
£1,000 credits included
  • Up to 15 SKUs
  • Real-time SKU-level data
  • Competitor switching & leakage analysis
  • A/B testing
  • 12 months data retention
  • 5 dashboard users
  • Shared CSM

Enterprise

Best for always-on portfolios, multi-brand parents, and switching analysis

Enterprise applies if you need any of the following:

  • 15+ SKUs
  • Multi-brand portfolio
  • £500k+ annual reward fund
  • Switching or competitor leakage analysis
  • API access
  • Custom integrations
From £9,000/mo
4% (3% above £1M) reward management feeVerified Data Fee: see below
£2,500 credits included
  • Unlimited SKUs
  • Cross-format behaviour analysis
  • Full dataset access + API
  • Unlimited data retention
  • Unlimited users
  • Named CSM + Data Strategist

How the Verified Data Fee works

The Verified Data Fee is auto-assigned by SKU price band - the same rate applies across all tiers.

Average SKU PriceFee per Verified Purchase% of SKU Value
< £2£0.15 per purchase~8–10%
£2 – £5£0.25 per purchase~5–8%
> £5£0.35 per purchase<7%

A single data fee is charged based on your campaign's average SKU price — not per individual SKU.

Compare Plans

Detailed feature comparison across all pricing tiers

Features

Starter

£995

per month

Growth

£3,500

per month

Enterprise

From £9,000

per month

Platform & Pricing

Platform Fee

£995/mo

£3,500/mo

From £9,000/mo

Initial Credits (one-time)

£500

£1,000

£2,500

Reward Management Fee

8%

6% (5% above £400k)

4% (3% above £1M)

Verified Data Fee

Band-based (see above)

Band-based (see above)

Band-based (see above)

Contract Length

Monthly

Monthly

By agreement

Campaign & Products

SKU Limit

Up to 5

Up to 15

Unlimited

Active Campaigns

1

Unlimited

Unlimited

Brands

1

1

Unlimited

Retailer Coverage

All major retailers

All major retailers

All major retailers

Analytics & Insights

Real-time SKU-level Data

Retailer Breakdown

Repeat Rate & Frequency Uplift

Basket Composition

Competitor Switching / Leakage Analysis

Cross-format Behaviour Analysis

Historical Data Retention

6 months

12 months

Unlimited

Export Data

CSV

CSV + scheduled

Full API

Targeting & Optimisation

Basic Targeting (SKU + Category)

Competitor Switching Analysis

Advanced Targeting (Frequency, Behaviour)

A/B Testing

AI Insight Queries

100/month

500/month

Unlimited + API

Support & Services

Support Type

Pilot support

Shared CSM

Named CSM + Data Strategist

Priority Support

Category Exclusivity

Available by agreement

Available by agreement

Access & Users

Dashboard Users

2

5

Unlimited

Role Permissions

API Access

Custom Integrations

Starter and Growth are billed monthly. Enterprise terms are agreed based on campaign scope, reward funding, data access, and support requirements.

Need a custom plan? Contact us for enterprise solutions