Simple, Transparent Pricing
Vela Pulse combines rewards, verified purchase data, and cross-retailer insights in one platform. You fund behaviour through rewards, and pay for the verified data generated. All plans deliver real-time SKU-level data - plans differ on depth, breadth, and support.
Starter
Best for pilots and single-campaign validation
- 1 active campaign at a time
- Up to 5 SKUs
- Real-time SKU-level data
- Retailer breakdown
- Basket composition
- 6 months data retention
- 2 dashboard users
- Pilot support
Growth
Best for single-brand always-on programmes
- Up to 15 SKUs
- Real-time SKU-level data
- Competitor switching & leakage analysis
- A/B testing
- 12 months data retention
- 5 dashboard users
- Shared CSM
Enterprise
Best for programmes spanning up to 3 brands with advanced analytics and reward mechanics
Enterprise applies if you need any of the following:
- £500k+ annual reward fund
- Switching or competitor leakage analysis
- API access
- Custom integrations
- Up to 3 brands
- Up to 75 SKUs across 3 brands
- Cross-format behaviour analysis
- Full dataset access + API
- Unlimited data retention
- Unlimited users
- Named CSM + Data Strategist
Running a full portfolio? See Enterprise Portfolio below.
Running a full brand portfolio?
For parent companies managing several brands at once, Enterprise Portfolio and Enterprise Global scale the platform, campaign management, and support to match.
Enterprise Portfolio
For parent companies running a full multi-brand portfolio
From £16,000–£18,000/mo
8% campaign management fee
Enterprise Global
For global parent companies running 15+ brands
Bespoke pricing
Campaign management fee negotiated
How the Verified Data Fee works
The Verified Data Fee is auto-assigned by SKU price band, then tapers down as your annual verified-purchase volume grows — the same rates apply across all tiers.
Base rate by SKU price
| Average SKU Price | Base Fee per Verified Purchase | % of SKU Value |
|---|---|---|
| < £2 | £0.20–£0.25 per purchase | ~8–10% |
| £2 – £5 | up to £0.40 per purchase | ~5–8% |
| > £5 | £0.40–£0.55 per purchase | <7% |
Volume taper — annual verified purchases
| Annual Verified Purchase Volume | Rate Applied |
|---|---|
| 0 – 25,000 verified purchases/yr | 100% of base rate |
| 25,001 – 150,000 verified purchases/yr | 80% of base rate |
| 150,001 – 750,000 verified purchases/yr | 65% of base rate |
| 750,000+ verified purchases/yr | 50% of base rate |
A single data fee is charged based on your campaign's average SKU price — not per individual SKU — then tapered by your annual verified-purchase volume. Higher-volume brands pay a lower rate.
Compare Plans
Detailed feature comparison across all pricing tiers
Features
Starter
£995
per month
Growth
£3,500
per month
Enterprise
From £9,000
per month
Platform & Pricing
Platform Fee
£995/mo
£3,500/mo
From £9,000/mo
Initial Credits (one-time)
£500
£1,000
£2,500
Campaign Management Fee
8%
8%
8%
Verified Data Fee
Band-based, tapers with volume (see above)
Band-based, tapers with volume (see above)
Band-based, tapers with volume (see above)
Contract Length
Monthly
Monthly
By agreement
Campaign & Products
SKU Limit
Up to 5
Up to 15
Up to 75
Active Campaigns
1
Unlimited
Unlimited
Brands
1
1
Up to 3
Retailer Coverage
All major retailers
All major retailers
All major retailers
Analytics & Insights
Real-time SKU-level Data
Retailer Breakdown
Repeat Rate & Frequency Uplift
Basket Composition
Competitor Switching / Leakage Analysis
Cross-format Behaviour Analysis
Historical Data Retention
6 months
12 months
Unlimited
Export Data
CSV
CSV + scheduled
API (Optional add-on)
Targeting & Optimisation
Basic Targeting (SKU + Category)
Competitor Switching Analysis
Advanced Targeting (Frequency, Behaviour)
A/B Testing
AI Insight Queries
100/month
500/month
Unlimited + API
Support & Services
Support Type
Pilot support
Shared CSM
Named CSM + Data Strategist
Priority Support
Category Exclusivity
Available by agreement
Available by agreement
Access & Users
Dashboard Users
2
5
Unlimited
Role Permissions
API Access
Custom Integrations
Starter and Growth are billed monthly. Enterprise terms are agreed based on campaign scope, reward funding, data access, and support requirements. Enterprise Portfolio and Enterprise Global are agreed individually based on brand count and portfolio scope.
Need a custom plan? Contact us for enterprise solutions